G13 - Leisure, Tourism and Sports as an Interdisciplinary Approach of the Olympic Legacy

Ricardo R. UvinhaChair: Ricardo R. Uvinha (BRA) - University of Sao Paulo. He is Associate Professor of the Graduate Program in Physical Activity Sciences and Graduate Program in Tourism, School of Arts, Sciences and Humanities, University of Sao Paulo, Brazil. He is currently leader of the Interdisciplinary Group of Leisure Studies/University of Sao Paulo, president of the Brazilian Association of Leisure Studies and vice-chair of the World Leisure Organization/United Nations.


Abstract

Brazil has recently gained attention in the world where special thought is given on how the country will hold the so-called "sports megaevents of the decade" and the potential impact of them in terms of legacies to several sectors. The current data fostered by the Brazilian Federal Government in the post-World Cup 2014 period, point numbers that suggest overcoming the initial expectations: the foreign visitors' expenses were higher than US$ 1.5 billion during the World Cup, from an incredible mark of over 1 million international tourists who came to Brazil, with 61% of them visiting the country for the first time. The average expenditure of such public was US$ 2,099.00 and their average stay of 15 days. The project Rio2016 seeks synergy between holding the Cup in 2014 and the Rio2016 Games, with regard to the construction and renovation of stadiums; investment in airports, urban transport infrastructure and hotel accommodations; investment in safety; and training of public and private agents with experience in sports megaevents. Even though the organizers hold expertise of previous editions, such events have their inherent peculiarity for each host city and country present considerably different characteristics that directly influence the organization of the Games: territory, government, culture and languages. The legacy was born as an opportunity to discuss investments and where they would be applied - before, during and after the event, as well as benefiting the lives of the inhabitants in the host cities. The Symposia will promote an interdisciplinary approach of the Olympic Legacy discussing its implications on leisure, tourism and sports sectors.

Speakers:

Ricardo R. Uvinha1. Ricardo R. Uvinha (BRA) - University of Sao Paulo.  He is Associate Professor of the Graduate Program in Physical Activity Sciences and Graduate Program in Tourism, School of Arts, Sciences and Humanities, University of Sao Paulo, Brazil. He is currently leader of the Interdisciplinary Group of Leisure Studies/University of Sao Paulo, president of the Brazilian Association of Leisure Studies and vice-chair of the World Leisure Organization/United Nations.

Title Presentation: Olympic Games in Brazil: legacies to the leisure and tourism sectors

Sílvia Cristina F. Amaral2. Sílvia Cristina F. Amaral (BRA) - University of Campinas She is Associate Professor of the Undergraduate and Graduate Program in Physical Education, College of Physical Education, University of Campinas. She is leader of Leisure and Sport Public Policies Research Group at the same university. She is currently developing a research about public policies to sports megaevents in Brazil regarding the impacts and legacies. She has several publications about leisure and sport public policies.

Title Presentation: Olympic Games come to Brazil: interinstitucional management and legacies to public policies to sport and leisure

Nara Rejane C. Oliveira3. Nara Rejane C. Oliveira (BRA) - Federal University of Sao Paulo. She is Associate Professor and Co-Head of the Human Movement Science Department, Federal University of Sao Paulo. She is currently leader of the Research Centre on Sport Policy and Leisure at Sao Paulo State, funded by the Ministry of Sport.

Title Presentation: The Olympic Legacy in the context of sport and leisure policies in Brazil: a great challenge


Fernando Mezzadri4. Fernando Mezzadri (BRA) - Federal University of Paraná. He is a Professor of Public Policy for Sport in the Department of Physical Education, and Vice Director of the Faculty of Biological Sciences at the Federal University of Paraná. He is also a Senior Researcher in the Centre for the Study of Sport, Leisure and Society at the Federal University of Paraná, and is currently a visiting research Professor in the Faculty of Kinesiology and Physical Education at the University of Toronto. He is the author of five books, and is a consultant on sport policy matters for the State of Paraná, Brazil.

Title Presentation: Rio 2016 Olympic Games: the sporting legacy